What is your organization’s competitive advantage?
Competitive Advantage as defined by the Institute of Certified Professional Managers is the ability of one organization to outperform other organizations because it produces desired goods or services more efficiently and effectively than they do.
Your organization’s competitive advantage can be placed into one of four categories: efficiency, innovation, quality, and responsiveness to customers. You can look at each one of these competitive advantages but Competitive Responsiveness is the greatest competitive advantage. Without customers your organization will cease to exist.
Empowering your employees to do what is necessary to respond to a customer’s needs can also improve the efficiency of the organization.
Are your employees engaged and empowered to do what is necessary to respond to your customer’s needs?